Examples

The lines a good enquiry page asks

An enquiry page is a set of lines, each earning its place. These samples show their shape, so a first conversation starts from something concrete.

Quote request page: structure

Which service do you need?a short list, in your words

Tell us about the projectenough to quote from

What budget are you working with?ranges, not a blank box

When would you like it done?options that match your diary

How do we reach you?name and email

The order matters as much as the wording: the customer answers the easy lines first, and the open ones come when they are already committed.

Confirmation message: what the customer reads after writing

Thank you — your enquiry has everything needed for a quote. You will hear back by email, and if anything is missing the reply will name it plainly rather than ask you to guess.

The confirmation is written to match what actually happens, so the customer is never promised a delivery route that is not connected.

Follow-up instruction: the line after the confirmation

While you wait, gather anything you would want on the quote: measurements, dates, photographs of the space. The more the first reply contains, the fewer rounds the quote takes.

Follow-up instructions turn the wait into preparation, and the first quote arrives closer to final.

Your lines would read differently. That is the work.

The fields are written from your services and your quoting habits. Describe them, and the reply is a written scope and quotation.

Map my enquiry page How a project runs